I just found a
plugin for Lightroom users that allows one to create HDR images as well. Its free for the demo version limited to 500px wide but you can get full version for just making a donation.
I tried it this weekend on a series of studio shots of peppers I made and found it actually did pretty well. Better than expected. If you download an additional package... it will do alignment as well I think.
Anyhow, I can't say how well this method is vs.
PS or the other offerings because haven't had enough experience to say but... I do like the idea I can create the HDR image all within Lightroom just by selecting the photos and choosing menu option. It works with my RAW files too. It offers some options for control but again I am not sure how they stack up but... I like it enough I am going to make donation soon for the full version. I will post example up later this eve if I get time