[Jolt]

I stand by what I posted. If you don't know this stuff you shouldn't be doing this ad in particular. It's fine to learn the stuff then apply it. But you shouldn't be learning for immediate production.

I don't know where you're getting interns, Mike. This is basic knowledge provided in prepress 101 at any college I know.

I've been in the industry for over 2 decades. I've seen many new designers that need a bit of help and I'm always free to aide. But there are some times when it's appropriate to state that you are out of your comfort zone and should not be in charge of doing something. If there's no other alternative it should be made very clear that if you do the job, it won't be done correctly and hiring a professional is a better alternative.

This is why "designers" have a terrible reputation when it comes to production... people think they can or are thrown into a position which requires specific knowledge and skill. But hey, anyone with Photoshop can be a designer, right?