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Adobe flash would be my first. But it is like any new graphic/desgin application and has alot of fancy buttons and "stuff" you are not going to understand right away. Swish Max is a great alternative to Adobe that lacks some features but to most consumers will never reall be missed.
It also depends what you want to do in flash. if it just a few cool things you want to do there are some smaller application used for basic flash animation that could possibly be of use to you.
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