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Actually, tamlin reminded me of another consideration...
Depending on the weight of the stock, the binding method can be a big consideration for brochures that size. Stitching or stapling is usually the cheapest, but can be the least attractive...
Regardless, at certain thicknesses, you may run into multiple nests of leaves... so you would have for example 2 or 3 nests of "printer's pairs" stacked under a common cover and bound together.
We tend to rely on our printing partners for pre-press setup and focus on the design aspects only, but they really appreciate when we use their templates and consult with them on larger or more complex projects... their price reflects this too.
a 64 page brochure, well, really it's a catalog, is an enormous undertaking. Of course every subject is different, but we generally would create layouts based on the material... It is seldom that we know the exact number of pages ahead of time so we have some flexibility there, but generally we group the subject matter and assess the best ways to display them...
For instance, if we were doing a clothing catalog, we'd group by Pants, Tops, Shoes, etc... and then determine which items best display in groups vs. single products per page.
Some things come natural... obviously the cover, the inside cover and page 1 are generally used for information about what is INSIDE the catalog. Pages 2 through XX contain the actual catalog pages.
The most important or impressive component of the catalog would generally be placed in the center fold. Even (in some cases) if it's out of place with the rest of the catalog.. but generally we plan the book to work with the centerfold.
For Larger books we establish a series of layouts that work well with the product groups and create templates for ourselves. Then the design process begins, working the products systematically into the page layouts at all times considering the overall impact of the piece...
This process has worked well for us.
In the end, our printer fine tunes the layouts to work with their press, but because they are based on templates created by them, their workload is minimized and costs are kept lower.
I hope this information proves helpful to someone, somewhere, sometime.
Regards, Mike.
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