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Originally Posted by stiney51
It's more important to make the "L" come across IMO because the name or initials is the more important part of the design. It can work with either slightly wider letters, a little more of a tilt or a reworking of the people.
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True, but if I keep the people part I probaly cannot create a reasonable compromise.
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My point wasn't knocking the text itself or say it wasn't bold. But it was suggesting that you didn't need to make it so crazy to have it stand out. If you take out the people from your design the text seems a bit disjunctive.
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Makes more sense now, I just thought that you meant the text wasn't bold enough. However I didn't see it as crazy, do you mean its random size scalings?
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No, don't scratch it. Just start with the black and white version, master that and then add the color. Most small business and organizations use their logo as much in colorless newspaper print or quick black and white flyers. If you design something that works black & white, it's easier to jazz it up with color after the fact than to go backwords. I think you'll find most every designer that specializes in logos (which I am not one) uses this approach.
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Also true, actually all the letters and the people and the fish started out black, then I went with a color overlay, though it is sometimes hard to get a complex coloring effect on a black+white object