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Originally Posted by Chamenas
Yes, but with the people I couldn't have them close together because of the spacing. As you can see, the letters are close together in the first design, so its an "L" but in the second one its much harder to keep them closer together while making the design work, hence the "l"
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It's more important to make the "L" come across IMO because the name or initials is the more important part of the design. It can work with either slightly wider letters, a little more of a tilt or a reworking of the people.
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I made the text to be bold and stand out so I'm a little lost as to why it isn't
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My point wasn't knocking the text itself or say it wasn't bold. But it was suggesting that you didn't need to make it so crazy to have it stand out. If you take out the people from your design the text seems a bit disjunctive.
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So if it doesnt look good in Black and White...scratch it?
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No, don't scratch it. Just start with the black and white version, master that and then add the color. Most small business and organizations use their logo as much in colorless newspaper print or quick black and white flyers. If you design something that works black & white, it's easier to jazz it up with color after the fact than to go backwords. I think you'll find most every designer that specializes in logos (which I am not one) uses this approach.