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Well, I don't know for sure, but I'd guess it takes time to build up a membership base. With websites, it may well be a case of "if you build it, they will come", but that doesn't mean they're going to stick around. There are lots of forums (fora?) out there, so you need to ask yourself what makes yours different - what would make people want to become members?
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Religion: It's all fun and games until someone gets burned at the stake...
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