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Well, even if it isn't a scam, I wouldn't do it. Out of curiousity, I typed the web address at the bottom of the document into google.... Nothing. They're page isn't listed by Google so I wouldn't trust that they can make yours anymore "Google-friendly."
On a side note, I have a friend that runs an internet business. He paid $500+ for this kind of service and says he has yet to see an increase in traffic to the site. He says it's not worth it. Your choice though.
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