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I've only worked for one client that had names as long as the one you pointed out, but here is what I ended up doing.
For the layout, it had a banner and a left hand nav going down, with the content on the right. For the nav, there were about 150px by 150px boxes, (not 100% sure on the size), that were created out of just a light grey css border. (Note the backgroudn was white. Then the text was broken up into multiple lines to fit in the boxes.
To make them look nice, I put a rollover for some image that filled the box, and changed the border to black. I also believe it change the text color to make it readable.
This idea was done mostly in CSS, not much photoshop, but it's up to you. There are definately ways to display long links if they are needed,
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